Coach Randy Byrd on stage at an Attraction Coaching Mastery event, pointing at the camera
Agents in the Organization 1,157 +

Stop Chasing Agents.
Start Attracting!

Recruiting shouldn't feel like cold calling. Attract the agents your organization deserves, consistently and predictably, without chasing.

1,157+ AGENT ORGANIZATION

20,000 HOURS COACHED

Top 100 Worldwide 🌎🌎🌎

Certified SUCCESS Coach

Why It Works

Built by someone who did it, And is still doing it!

Real estate is brutal. The last few years broke good people who did everything right: worked the hours, made the calls, closed the deals, and still came up short.

Revenue share is the greatest gift eXp will ever hand you. Residual income. Time and financial freedom, back in your family's hands.

I know we can build that for you, with your help. Financial breathing room. Less stress. More kept for your family, and more in the plate on Sunday.

Your Problem Isn't Production.
It's January.

Ninety seconds on why you start at zero every year, and the second skill that fixes it.

// The Seven Pillars

The 7 Pillars graphic for Attract Boss, on a black background

Discipline builds agents Attraction builds legacies

Partner Membership

PILLARS 01-04
01

The Boss Community

Skool is the vehicle, your access point and daily home base. The real value is the Attract Boss Community itself: a room full of people chasing the same growth, holding each other to it.

03

Accountability & Coaching

Daily discipline, backed by the Like A Boss Accountability App (free for members), a WhatsApp group for celebration and accountability, a weekly accountability call, and a leaderboard.

02

Real-Time Agent Data

Build Your Avatar Live. Real-time agent production data from Courted.io, used to build your exact agent avatar, then handed back as a targeted list.

Upgrades

PILLARS 05-07
05

Funnel Pilot Access & Support

Upgrade

A seat inside Jay Kinder's Funnel Pilot system: university-level lead generation, leads set up for free, no referral fee back.

  • University-level lead generation
  • Leads set up for free
  • No referral fee back
06

Attraction AI

Upgrade

Dual-Agent AEO Websites

A dual-website system: one for your real estate business, one built exclusively to attract agents, AEO-optimized and custom-designed.

  • Dual-website system
  • AEO-optimized
  • Custom-designed
07

AI Dialer & Compliant Outreach

Upgrade

State-of-the-art AI dialer paired with the Attract Boss knowledge base. A purpose-built agent-attraction AI sales agent, with compliant outreach, event invites, and a recruiting secret weapon. Reach out to Coach Byrd for info.

AI Dialer Boss promo graphic: an AI closer that dials, qualifies, and books agent attraction calls with compliant outreach at scale

AI Dialer Boss

Trained on over 100 real agent attraction conversations — scripts, objection handling, and booking the appointment. Let Dialer Boss take the load off your prospecting, because let's be honest, you're not doing it. 🤬😂. Compliant outreach at scale.

Get Dialer Boss

Attract Boss: Powered by AgentPreneur

Meet Your Coach

Coach Randy Byrd

Coach Randy Byrd on stage with the gold CABO 26 backdrop

Randy has spent his career figuring out what makes agents say yes — as a KW Team Leader, a Tom Ferry coach, and the builder of a top 100 eXp organization with 1,200+ agents. Now, through Attract Boss Coaching, he hands agents that same playbook through personal coaching or co-sponsorship.

A U.S. Coast Guard veteran, Randy leads with the same discipline that got him through service — show up, do the work, get results. If you're ready to attract top talent instead of chasing it, this is where you start.

Attract Boss Clients Served 285

Your Move

Ready to stop chasing and start attracting?

Book a free 10-minute strategy call with Coach Randy Byrd. No pitch, no pressure. Just a direct conversation about where your recruiting is stuck and how The Attract BOSS System can fix it.

Find Your Freedom Number

Watch · Coach Byrd on agent attraction

// The Coach

Coach Randy Byrd wearing a navy suit and sunglasses, laughing against a black background
Plate 01 · Coach Randy Byrd · eXp Realty

// About · Your Navigator

Meet Coach Randy Byrd

Speaker. Trainer. Coach. Team Leader. Coast Guard veteran. And the architect of one of eXp Realty's fastest-growing organizations.

Randy is a Speaker, Trainer, and Team Leader with eXp Realty, where his eXp organization consists of over 1,200+ agents spanning 30 states and 5 countries.

He has previously served as a KW Team Leader and KW Owner of a 100-agent office. Randy is the proud owner of ByrdHouse Development, Inc. and Attract Boss Coaching. Coach Byrd has been a Performance Coach for 13 years.

As a Coast Guard veteran, Randy brings military-grade discipline and structure to the chaos of real estate recruiting. He's not interested in theory. Every strategy he teaches has been executed in the real world, at scale, with measurable results.

Whether you're a team leader trying to grow from 5 to 50 agents, a broker looking to fill seats without offering splits that kill your P&L, or a top producer ready to build a team that runs without you, Coach Byrd has the blueprint.

"Most people in this industry think recruiting is about convincing people. It's not. It's about building a brand so magnetic that the right agents find their way to you."

Coach Randy Byrd

// Credentials

The Track Record

1,200+

Agents in Organization

13

Years as Performance Coach

Coast Guard

Veteran

Broker

License 201235026 · OR

Career Highlights

  • Team Leader & Owner, Keller Williams (100-agent office)
  • Team Leader, eXp Realty (1,200+ agents, 30 states, 5 countries)
  • Former Tom Ferry Performance Coach
  • Founder, ByrdHouse Development, Inc.
  • Founder, Attract Boss Coaching
  • License Broker · 201235026 · Oregon

What Randy Coaches

  • How to attract real estate agents to your team
  • Real estate recruiting without cold calling
  • Growing your real estate team at scale
  • Team leader and broker coaching
  • Agent attraction strategies for brokerages
  • Performance coaching and accountability systems